Promote Your Bootstrapping Story

Promote Everything About Your Business on PR.com

Promote, Promote, Promote!

One of the most important things that you can do is promote your business, which often includes gaining attention through the media. As an entrepreneurial bootstrapper, you need to maximize your exposure. Once you have received notice that your story has been accepted on the BootstrappingStories.com site, you have fresh news to share!

If you are a winner in our BootstrappingStories.com Awards Program, we will automatically promote your story (along with those of all winners) as we announce the results of our competitive selection process to the media. Whether your story becomes an Award Winner, or you are simply recognized on this site as an accepted member of the entrepreneurial bootstrapping community (an achievement for which you can be proud), we want you to gain all of the positive recognition that you deserve. If you do not know how, follow the advice on this page.

Some of the best PR starts locally, and then disseminates from there, so be sure to notify members of the media in your own geographic area. Just about every community has one or more media outlets. Initially, you might think that your Bootstrapping Story is about your business. However, be creative! Remember, from the point of view of the media, it may suggest a different "story angle." Your story might also be about other things: a human interest story; a story of your entrepreneurial vision and passion to change something; a story that fits within a larger editorial context, such as one about the growth of your community as a whole.

Click here to go to Step One: Create a List of Media Contacts.